
You and your team
Web Dashboard
The command center for one tenant. Pipeline, approvals, analytics, and setup live here.
Platform
Each business is a tenant with its own workspace. Public signals live once. Mako Tower is how our team runs the platform across those tenants — you never have to.
Mako Tower
OperatorsCross-tenant operations
Provisioning, health, and support. Customers do not log in here.
Shared platform
One core. Tenant-shaped behavior.
Insurance
Isolated workspace
Home services
Isolated workspace
Mako
Isolated workspace

Tenants
A tenant is an isolated company workspace. People, pipeline, drafts, and results stay there. The same platform can run an insurance agency, a home-services company, and Mako itself without mixing their memory.
Isolation
A newly registered plumbing company is one public fact. What it means depends on who is looking. That difference is stored as tenant context, not as a hard-coded exception.
Same company in the market
A plumbing company, just registered
One public signal. Two different meanings.
Insurance tenant
Looks for fleet, locations, and coverage needs
Mako tenant
Looks for operations load and where automation would help
Those two workspaces cannot see each other. Context never mixes.
Who can see what
Tenant-owned data stays put. Public signals are shared once.
Your people, pipeline, and wins
Your tenant context
Public market signals
Bars show who can use the data, not a volume of records. Tower sees operational health — not a second copy of your workspace.
Context
Every task walks a stack: global policy, then tenant, then module, then the record in front of you. If context is missing, Mako slows down instead of inventing a preference.
Safety, privacy, tenant isolation, and approval requirements. These do not change per customer.
Who you are, who you serve, what you sell, how you talk, and what counts as a win.
Lead Intelligence, Network, Social, and the rest each know what they are trying to move.
The specific person, company, draft, or recommendation being worked on right now.
Surfaces
These are different jobs. Mixing them is how products get confusing. Mako keeps them apart on purpose.

You and your team
The command center for one tenant. Pipeline, approvals, analytics, and setup live here.

You, away from the desk
The action companion. Capture a person, approve a draft, see what needs attention now.

Mako operators
The view across tenants. Used to provision, support, and keep the platform healthy — not a customer screen.
Modules
The platform has a shared catalog. A workspace only runs what that business needs. This is a model of how that looks — not a promise that every tenant has the same set.
| Tenant | Lead Intelligence | Social | Network | Website |
|---|---|---|---|---|
| Insurance tenant | ||||
| Home-services tenant | ||||
| Mako (internal) |
Filled is on. Empty is off. Capabilities turn on for a tenant when they are useful — not because the platform has them.
How work moves
The loop is the same for every tenant. The meaning of each step is not.
Signals, relationships, and work already happening.
Interpreted through that tenant's context — not a generic prompt.
The next useful move, with the reason attached.
A person on that tenant decides before anything goes out.
Results stay on the tenant scoreboard Tower can see in aggregate.

The rules it runs by
These are how the platform behaves by default — for every tenant, including ours.
People, pipeline, drafts, and wins are not visible to other companies.
Market data is not copied per tenant. Each workspace overlays its own meaning on top.
Operators can support and provision. They do not run your business from Tower.
There is no public signup. A workspace is opened for a business on purpose.
No product tour of everything Mako can do. A specific recommendation for your business — and an honest answer if it isn't a fit.